Tuesday, April 24, 2007

Death of a marathon (name)

... I'm not a big fan of sponsorships or branding. Almost every race we run is sponsored by a corporation: I guess it's good they are helping to fund the cost of running big events.

Well, as of next year, it won't be the Lasalle Bank Chicago Marathon, but the Bank of America Chicago Marathon. I prefer Lasalle for some reason.

1 comment:

Fran said...

IMO Lasalle Bank Marathon sounds like it could be named after a person, so a little less commercial. bank of america on the other hand leaves no doubt.